Raare Diversity is a marketing agency that mines diverse, hard-to-find audiences for brands to engage, acquire & retain consumers. We flip the Customer journey into a Cultural journey. We help brands engage respectfully and authentically with audiences by using the lens of culture, gender and generation.
According to the US Census Bureau, by the year 2050, the minority population of America will become its majority. The historically White majority will be surpassed by minority segments of Black, Hispanic, Asian and other ethnodiverse groups. These minority populations have spending power of over $3 trillion dollars. Brands who realize this paradigm shift can seize massive opportunities to engage with “today's face” of the American consumer.
Raare's hallmark is discovering hidden consumer audiences. We’ve excelled at doing this for Automotive, Travel, Financial Services and Healthcare. And now we bring our solutions to the forefront of the diversity and inclusion space. From clinical trials to product testing, from focus groups to increasing event attendance, Raare Diversity mines audiences essential to diversity in the medical and product testing communities.
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